AI Growth Operator · Sundargarh, Odisha → everywhere

I build AI systems that run real businesses — and teach you to do the same.

I'm Razat Naik — an IIM Calcutta-trained performance marketer. I run Clickstack, BharatPicks and Hashtag Academy (1,200+ students placed) on an AI operating system I built, called RAZ AI.

I'm a founder I'm a student

Watch the RAZ AI walkthrough →

Real portrait of Razat — 1:1 (drop /public/photos/portrait.jpg)

9+years running businesses on performance marketing

1,200+students trained & placed at Hashtag Academy

4.8★across 289 Google reviews

IIM CExecutive Programme in Digital Marketing · ranked 2nd, SEM & Social simulations

How can I help you?

The businesses prove the skills. The academy proves the teaching.

For founders & marketing heads

Install an AI growth system in your business

Performance-marketing funnels + AI agents + an avatar content engine — the same stack that runs my P&L.

Lead qualification and routing
Follow-up sequences that don't forget the 3rd touch
Weekly reporting in honest ranges

See how we work Book a discovery call

For students & career-switchers

Learn AI + marketing skills that lead to jobs

Live-project training at Hashtag Digital Marketing Academy — Dehradun · Bhubaneswar · Online. 20% theory, 80% doing.

Real ad accounts from month one
Placement support — 1,200+ placed so far
AI tools and automation in every course

Explore the programs Get the career roadmap

Now running

Operator, not commentator.

What I'm working on →

Updated October 2026

RAZ AI — flagship walkthrough (8–12 min) — set NEXT_PUBLIC_FLAGSHIP_VIDEO_ID to embed

RAZ AI · the operating system

The AI agents that run my businesses every day.

Lead qualification. Follow-up drafts. Review collection. Weekly reporting. Content drafts. Agents prepare — humans approve.

Trigger → Brain → Action: every agent has only three parts
Rule: nothing client-facing ships without a human yes
Filter: revenue or 5+ hours a week saved — or it's parked

Inside RAZ AI

Systems & Journal

Systems, receipts, and calm takes.

All posts →

AI Systems in Action Performance Marketing Proof Learn With Razat Operator's Journal Calm Takes

System of the Week

The lead-qualifier agent: how enquiries get sorted before my team wakes up

6 min · article

Performance Marketing Proof

Lead forms beat sending cold traffic to WhatsApp

4 min · article

Calm Takes

Most founders don't need more AI tools. They need one boring system that works.

3 min · article

Three receipts

One per business. Ranges, not fantasies.

Client work is anonymised. Every number here is a real, measured range — placeholders stay visible until the data is in.

Clickstack · client

[X→Y]cost per qualified lead, range

[D2C brand] — lead form first, WhatsApp as the closing room

Read the case →

Hashtag · student

[N] daysfrom first live project to placement

[Student name] — Student to Professional

Read the story →

BharatPicks · operations

[N] hrs/wksaved by one review-collection agent

Automating the boring 80% of a commerce brand

Read the case →

Candid photo — at Hashtag / with students · 7:5

About

From a mechanical engineer in Odisha to three businesses.

B.E. Manipal · M.Tech NIT Warangal · Executive Programme, IIM Calcutta. Stumbled into digital marketing in 2016; spent nine years applying one skill to real businesses; now compressing that into 90 days for others.

Full story & credentials →

For founders

Free growth audit — drop your URL

I'll look at your ads, funnel and follow-up and tell you the first thing to fix — and the first thing to automate.

For students

AI-proof career roadmap

The 2026 skill stack: Ads + AI tools + Automation. Sent on WhatsApp.